Information

Indian Prints and Patterns: Our Mesmerizing Heritage

Steeped in culture, the heritage of India is a marvel. Known for its abundance of Gods and Goddesses, and diverse culture, it is no wonder that the...

Like and Buy: How Social Media Has Impacted the Fashion Industry

The 21st century is the digital age; it's hard to find any aspect of a person's life which social media have not pervaded. There's hardly any time ...

A Myriad of Colours

Festivals and colours in India are pretty closely connected. During any celebration, whether it is the décor or the outfits, the ambience is vibran...

Weaving a Story: Different Embroidery Across India

Timeless, elegant yet opulent, and truly mesmerizing, these descriptions come to mind when you think of Indian Embroidery work. What you see in sto...

Enchanting Tales of Delicate Floral Prints through Centuries

Delightful, vibrant, and lively blossoms are one of the evergreen prints for any season that anyone can hardly resist. For centuries women have lov...

An Extraordinary chain of Magnificent Beadwork from the Historic Era

The mind-boggling excursion of beads dates to 40,000 years found in numerous antiquated societies and civilizations. The utilization of these price...

The Magnificent Inspirational History behind the Indian Miniature Paintings!

Indian miniature paintings are classically different from traditional canvas that had existed since the ninth century in the Buddhist Pala period i...

Historical Beginnings of Gotta Patti Marking Golden Period of Art & Crafts in India

Gotta Patti's work, also known as "Lappe ka kaam or gota kinari work," is one of the most famous and among the art craft gems of India. Gota Patti ...

Unfolding the Essence of ZIKR Collection, Our Latest Range of Occasion wear 2021 for the Festive Season!

Love is the only thing existing in the worldlover, beloved and love are one union and separation no longer pertain…. ----Sufi poet IraqiEveryone be...

Learn the language of Ancient Motifs over Indian Textiles

Indian history and its rich ancient beliefs are the foundation of today’s inspirations while creating fashion evolutions. Traditionally planned tex...

Five Famous Traditionally Rich Embroideries of India

India is no less than a wonderland, a land of rich culture, traditions, true artists, and an abundance of talent. One of the most treasured heritag...

The Incredible Story of Indigo - A Natural dye in Human History!

Indigo is the naturally developed organic color that initially originated somewhere around 4000 years back in Egypt, India, and China. Indigo's nam...