Color of this year: Viva Magenta

Viva Magenta strikes a mix between boldness and pleasure as a vivid, scarlet red or as a sharp pinkish-purple. This spirited combination screams defiance without sacrificing gentleness. It embodies a display of fiery grace that encourages us to approach situations with assurance and humanity. A variety of moods and emotions can be expressed through the use of shades of purple, which is generally linked to creativity, richness, and refinement. No different, the vivid, alive shade of viva magenta can give a design a sense of enthusiasm and vitality.

The magnetism of viva magenta has conquered the world and emerged as the shade of the year, according to specialists who research and examine present fashions, cultural implications, and international events to identify the hue that best captures the zeitgeist.

The announcement of the Color of the Year has grown in importance in the design and fashion industries, among businesses and the entertainment sector, as well as among those who want to use the selected shade in their furnishings and other items. Logos, literature, signs, internet pages, and social media advertisements are a few examples of areas where you might see Viva Magenta. It is also present in clothing, accessories, and products for the house.

Fashion changes over time and this change brings 2023 with the color of viva magenta. So, here we are presenting some of Moledro’s outfits depicting the shade of viva magenta.

Kashni Lehenga

Kashni Lehenga

Kashni lehenga set smacks of craftsmanship as it is engulfed in a vivid pink tint. Every aspect of the lehenga, from the silhouette to the sequin-adorned hand embroidery, is the creation of an artist. The embellishments include flower designs in the jharokha style, floral embroidery with mirrored work, sequin detailing, and a beaded belt that sits on the abdomen for the ideal fit. The blouse's intricate features are emphasized with sequin embroidery, and it has a connection in the back. The outfit's boldness is highlighted by the deep V neckline, which has a string connected at the bottom and handcrafted tassels at the back.

Lynna Saree

The six yards of elegance will make you fall in love with it. The complete saree and bustier have a floral print that conjures up romance and fashion. A scalloped border with handwork accents adorns the pallu. A ruffle at the saree's hem quickly imparts a festive atmosphere and offers the appearance of a longer silhouette for added charm. The heavily decorated floral bustier with strings tied at the bottom and the handmade scallop lace along the pallu's border are all designed to exude life. Your festival look is complete with just subtle makeup and an elegant hairstyle.

Lynna Saree
Lynna Co-ord Set

Lynna Co-ord Set

This lovely matching set, which has a flowery pattern on the cape and skirt, exudes romance and style. The outfit is finished off by a bustier that is lavishly embroidered in multiple colors and has strings, beads, and sequins affixed at the bottom. The cape, on the other hand, stands out thanks to its airy silhouette and beaded and sequined yoke. The dress is feisty thanks to the pleated skirt, floral designs all around, and handmade tassels in the skirt.


The color Viva Magenta is described as "a tone that reinforces itself as resilient and energizing, encouraging everyone to accept oneself with conviction and sureness, in all aspects of their personal expression."