JUGNI - The Spirit of a Feisty Woman

Fashion is dynamic and keeps on changing with the passing of time and seasons. And one needs to keep updating their wardrobe with new exotic fusions and new renditions of traditions. So, with some fresh new designs, and new initiatives by our designers we came up with our currently launched collection called “JUGNI”. 

 “Jugni” itself is a statement that adds to your character. It focuses on glorifying the true inner beauty of women through which she can express themselves in a way nothing else can. 

 Loaded with shimmer, interesting silhouettes, handcrafts, and prints, Jugni serves everything you crave for. From varied color pallets to a wide range of designs, Jugni set out women's designer dresses for festive or any occasion. 

 The Jugni’s collection consists of the latest designer Anarkali gownsdesigner lehenga sets, designer sharara suit sets, designer sarees, and a new arrival designer kaftan set for women. 

 Usually, women’s fashion is about fulfilling desires, not needs. But this collection satisfies the requirements, and gives comfort, along with meeting the aspiration of looking glamorous. It gives self-expression and venerates the independent, spirited, courageous face of women which is full of determination. The elegance and grace of the attire resonate with today’s women who enjoy their liberty while being all cultured and traditional.

 Moving towards the designs on pieces, one can’t take their eyes off the colorful beads and sequins work that shines bright like a diamond on the beholder. Every single minor detail embellishing on each modern ethnic wear for women just left us with an amusement of how much patience, time, craftsmanship, and hard work must be shown by the designers to get this whole collection. The floral motif patchwork in most garments resembles a feisty woman's rebirth and self-regeneration.

 Using a premium quality fabric, the Jugni collection is curated from Organza, Tissue, Zari Brocade, and Crepes. The appearance of these fabrics is mesmerizing due to their shimmery nature and feels soft, light, and flowy with a sheen. The essence of these fabrics is highlighted by the unique traditional embroidery styles like phulkari, kashida, zardozi, and kasuti. 

 Coming to the color palette offered by Jugni, this time we focused on providing some rarer shades that complement Indian women's beauty. The set includes tiffany blue, sheen green, flaxen, mauve, and whatnot. 

 The series depicts a metaphorical garden where many experiences are conveyed in a wide variety of designs. It represents a free-spirited woman living life gracefully while clinging to her individual style; it is the essence of this garden. The collection, which is carefree, contemporary, and beautiful, lends a dash of regal legacy to the glitzy holiday evenings that are overflowing with memories and splendor. It is a perfect amalgamation of traditional wear with modern trends.  

 Start this festive season with our new collection of Indian festive dresses called “JUGNI” not just to celebrate your evening but to rejoice in womanhood, freedom, life, and independence.